Paula's Choice

Paula's Choice is a skincare brand that was founded by Paula Begoun, an author and skincare expert, in 1995. The brand is known for its science-based approach to skincare and its emphasis on using effective ingredients that are backed by research.

Paula's Choice offers a wide range of skincare products that target various skin concerns and cater to different skin types. Their product lineup includes cleansers, toners, exfoliants, serums, moisturizers, masks, sunscreens, and more. The brand focuses on creating formulations that are free from fragrances and other potential irritants, making them suitable for sensitive skin.

One of Paula's Choice's key philosophies is the use of ingredients that have proven benefits for the skin. The brand avoids using ingredients that are known to be problematic or lack scientific evidence of effectiveness. They prioritize ingredients such as antioxidants, retinol, hyaluronic acid, ceramides, and niacinamide, which have been extensively researched and shown to provide various skincare benefits.

Paula's Choice is also known for its dedication to transparency and education. The brand provides detailed ingredient lists for all their products, along with explanations of the research behind each ingredient. They also offer skincare resources, including articles and videos, to help consumers make informed decisions about their skincare routines.

Founded: 1995

Headquarters: 705 5TH Ave S., Ste 200, Seattle, WA, 98104-4425, United States

Instagram: https://www.instagram.com/paulaschoice

Facebook: https://www.facebook.com/PaulasChoice.Inc

Youtube: https://www.youtube.com/user/PaulasChoiceBeauty

Website: https://www.paulaschoice.com/