Phantom “Year of the Dragon edition”
Think the "standard" RollsRoyce Phantom is expensive at $380,000? Try $1.2 million on for size. That`s how much the latest special edition Phantom was going for, but the astronomic price tag hasn`t prevented the (* ahem*) Rolls Royce of automakers from selling every last one.
The model in question is the Year of the Dragon edition, which was first released just this past August. It features a range of special touches – from a gold colored "coach line" (that being a pinstripe down the flank) to dragons inlaid in the wood and embroidered into the leather – all aimed at marking the new year on the Chinese calendar.
Rolls-Royce did not disclose the exact number of units sold, but all sales appear to have been reported within two months of launch. Sales are expected to boost Rolls-Royce's booming performance in China, which is now the world's third-largest millionaire after the United States and Japan. As a result, Rolls-Royce plans to add 10 dealerships to its current network of 14 in China by the end of 2011. With some finishing touches, we've added a few more photos to our high-res image gallery because of the news that the special edition is completely sold out.
- Price: $1.2 million
