Pink Dot
In West Hollywood, California, near the Sunset Strip, there is a prepared-to-order food store called Pink Dot. The store has appeared in a number of films and television programs, such as HBO's Entourage. In 1987, businessman Bill Toro bought a single booze store and went on to establish the company. His inspiration to start a delivery-based business came from the countless grievances he heard about the traffic in Los Angeles. Pink Dot is a privately held company in which Toro has a 30% stake.
In a 1996 Los Angeles Times article, Pink Dot was described as a fast-growing grocery delivery business, with the store guaranteeing delivery within 45 minutes for a service fee of $9.99. Five warehouses fulfilled orders. At the time, company officials projected that home delivery would play a significant role in the transformation of the retail industry. If you live in Los Angeles and are west of the 101 and east of the 405, Pink Dot can deliver everything from fresh produce to prepared sandwiches. Every day, delivery is possible as early as 9 am and as late as 2 am. For orders totaling $20 or more, the delivery price is just $3.99. You can place orders online and there is no membership charge.
Founded: 1987
Headquarters: Los Angeles, California, U.S.
Revenue: $16 Million
Website: http://pinkdot.com/
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