Present a call to action

One of the finest strategies to promote audience engagement (participation) in your presentation is to end with a Call-To-Action. A call to action (CTA) is simply a request or invitation to take action. This strategy is commonly employed in sales or marketing presentations, but it may be utilized in a variety of other circumstances as well.

Assume you're making a presentation on the importance of workplace hygiene. You may believe that a CTA is unnecessary because your purpose is to educate your audience.

Informational presentations, on the other hand, are ideal for CTAs. Rather than merely concluding your presentation, you might encourage your audience to seek additional knowledge on the issue from authorities. In this scenario, you could suggest that listeners learn more from a reputable medical body, such as the World Health Organization (WHO).