Private Labels

The ice cream industry in the United States is driven by smaller private labels that distribute their ice cream locally. Sales of private label products reached 392 million units in 2020 alone, more than twice the quantity sold by the top-selling solo company, Ben & Jerry's.

Even though private labels are not a real firm, we placed them at the end of the list since they highlight an important facet of the ice cream market. The findings of research and industry professionals have all shown that customers place a high value on ice cream firms that they consider to be homegrown and local. As you will see soon, the majority of the top solo ice cream manufacturers will strive to emulate the same friendly image in their advertising and branding campaigns.

Some popular private labels:

• Byrne Dairy

Founded: 1933

Headquarters: Syracuse

Market cap: N/A

Yearly Revenue: $112M

Website: https://www.byrnedairy.com/

• Halo Top
  

Founded: 2012

Headquarters: LA

Market Cap: $~200M

Yearly Revenue: $150M

Website: https://halotop.com/