Protecting Business Innovations via Trademark Offered By The Hong Kong University of Science and Technology
Intellectual property rights (IPR) have a significant impact on the growth of innovation and society. People attempt to produce wealth by innovation in products, designs, manufacturing processes, and business systems or models in Science, Engineering, and Business. Innovation leaders, on the other hand, frequently FAIL to profit from their discoveries and inventions because they are unable to appropriately safeguard them.
Using a combination of lectures and case examples for discussion, Protecting Business Innovations via Trademark Offered By The Hong Kong University of Science and Technology teaches students how trademark rules can be utilized to safeguard corporate innovation. The course focuses on securing innovations by utilizing trademarks as one of various instruments available to businesses to protect their brands and products. The instructors will analyze scenarios in which trademarks might not be useful in protecting innovations, and The instructors will focus on the legal concerns involved from a practical business perspective rather than a strictly legal standpoint, in addition to learning about how trademark law works in theory. This course is one of four in a series concentrating on business invention protection using copyright, patents, trademarks, and strategy. The four courses can be completed in any order that is most advantageous to students interested in learning about protecting innovation.
This course offers:
- Flexible Schedule: Set and maintain flexible deadlines.
- Certificate : Earn a Certificate upon completion
- 100% online
- Beginner Level
- Approx. 10 hours to complete
- Subtitles: French, Portuguese (European), Chinese (Simplified), Russian, English, Spanish
- Course 1 of 4 in the Protecting Business Innovation Specialization
Coursera Rating: 4.8/5.0
Enroll here: https://www.coursera.org/learn/protect-business-innovations-trademark
