Puregold
Puregold is a leading supermarket chain in the Philippines, continually evolving to meet customer needs. With more than 435 stores nationwide, Puregold offers easy and convenient grocery shopping through physical stores and its mobile app.
The brand's popularity is bolstered by its commitment to offering relatively low prices, making it a go-to destination for cost-conscious consumers. Notably, Puregold's innovative marketing strategies, such as its successful TikTok advertising campaign during Christmas 2021, have significantly contributed to its prominence.
Through this campaign, Puregold engaged millions of users, effectively strengthening brand awareness and affinity. By incorporating a branded music partnership and collaborating with popular creators on TikTok, Puregold effectively communicated its theme of "winning" during the festive season, aligning with its tagline, "Sa Puregold Always Panalo."
DETAILED INFORMATION:
- Founded: 1998
- Address: Natividad Almeda-Lopez, Ermita, Manila, Metro Manila, Philippines
- Website: https://corporate.puregold.com.ph/
- Facebook: https://www.facebook.com/puregold.shopping/
- Instagram: https://www.instagram.com/puregold_ph/
- YouTube: https://shorturl.at/fgij4
- X: https://twitter.com/Puregold_PH
