Pureology

Presenting Pureology, a luxury hair care brand championing the cause of color-treated hair. Founded by Jim Markham in 2001, Pureology is the answer to a niche demand for high-performance, zero-sulfate, and 100% vegan formulas. Since its inception, Pureology has been a paradigm of commitment to sustainability, purity, and hair color protection.

Pureology's unique AntiFade Complex® is the cornerstone of its high-performance formulations. This signature blend contains antioxidants, full spectrum UVA/UVB sunscreens, and the exclusive sunflower seed cake for superior color retention. Simultaneously, Pureology turns to the restorative powers of natural ingredients. Plant extracts like camelina, coriander oil, and olive oil are key components, fortifying hair strands, enhancing color vibrancy, and providing the essential nourishment your hair yearns for.

Each Pureology product is a nod to the brand's commitment to delivering superior hair color protection while addressing specific hair concerns. Be it dryness, lack of volume, frizz control, or strengthening, Pureology's range is there to cater to your hair needs.

A standout product is the Pureology Hydrate Sheer Shampoo. This feather-light, silicone-free formula works wonders on fine, color-treated hair. It hydrates your hair, boosts its vibrancy, and enhances softness, all without weighing it down.

Founded: 2001

Headquarters: New York City, USA

Official Website: https://www.pureology.com/