Rakuten

Rakuten is a popular e-commerce site in Japan, with over 70 million registered users. The site specializes in a wide range of products, including fashion, electronics, and home goods. Rakuten is known for its loyalty program, which allows users to earn points for every purchase they make. These points can then be redeemed for discounts on future purchases.

In terms of fashion, Rakuten offers a wide range of products from both Japanese and international brands. The site also has a large selection of electronics, including smartphones, laptops, and cameras. For home goods, Rakuten offers a variety of products, such as kitchen appliances, furniture, and bedding. Additionally, the site has a large selection of food and beverage products, including Japanese snacks and drinks.

One of the biggest advantages of Rakuten is its loyalty program, which allows users to earn points for every purchase they make. These points can then be redeemed for discounts on future purchases, making it a great option for frequent shoppers. The site also offers a variety of payment options, including credit card, bank transfer, and cash on delivery. However, some products on Rakuten may be more expensive than on other sites, and international shipping may be limited.

Pros: loyalty program, wide range of products, reliable shipping.
Cons: Some products may be more expensive than on other sites, and there is limited international shipping.
Official website: https://www.rakuten.co.jp/