Reebok

Reebok International Ltd., a division of Authentic Brands Group, is an American manufacturer of athletic footwear and apparel. It was launched in England in 1958 as a subsidiary of J.W. Foster and Sons, a sporting goods business that had been established in Bolton, Lancashire, in 1895.

The company's logo included the British flag as a representation of its heritage from 1958 to 1986. In 2005, the German athletic goods business Adidas purchased it; in 2021, it was transferred to the American Authentic Brands Group. The corporate headquarters of the corporation are situated in Boston, Massachusetts' Seaport District.

Adidas revealed plans to sell Reebok in February 2021 after considering its options. As a result, operating earnings were estimated to suffer a blow of around €250 million. With a deadline of August 2021, Adidas shortlisted bidders for the brand in July 2021.

The winning companies were Wolverine World Wide and Authentic Brands Group in a joint venture, as well as the private equity firms Advent International, CVC, Cerberus Capital, and Sycamore Partners. Reebok will be purchased by Authentic Brands Group from Adidas for at least $2.5 billion, as announced on August 12th, 2021. The acquisition was completed on March 1, 2022.

Founded: 1958

Founder: Joseph William Foster

Brand’s Country: U.S.
Website: reebok.com