Relationships & Communication

All commercial partnerships are built on personal relationships. Being connected to the right network for business is a matter of long-standing personal ties or the right introductions. Since this is a group-oriented society, connections are frequently made based on shared educational background, employment, or ethnicity.

Once the group acknowledges you as a member, you will be required to abide by its unspoken rules. Relationships grow with time. You must exercise patience because this shows that your company is not only interested in short-term gains but also in the long run.

Always treat people with courtesy and respect because these qualities foster the positive interactions that businesses require. The majority of Singaporeans are soft-spoken and think that a calm demeanor is preferable to an aggressive one. Keep an eye on your facial expressions and body language.