René Lacoste

Despite his beginnings as a tennis player, René Lacoste moved away from standard on-court attire to produce innovative and unique sportswear. Even as a player, he switched from formal clothes to more comfortable and fashionable short-sleeved knit polo shirts. These shirts eventually became his brand's most recognisable offering. His major break came when his iconic crocodile emblem shirts made their way to the US market.

René Lacoste's outfit and style had a huge influence on fashion. He was recognised for his modest, clean, and understated fashion, which contrasted with the showy and extravagant attire that was prevalent at the period. His "Lacoste shirt" was an important part of his style, and it became a symbol of the sporty and informal look he popularized. Many renowned people, including celebrities, politicians, and athletes, wore the Lacoste shirt.

His impact can also be observed in the popularity of athletics and athleisure, both of which have recently become mainstream fashion trends. To summarize, René Lacoste excels not only in sports, but also in fashion and style; his effect on fashion is still felt today and his clothing line is one of the most respected and recognised in the world. He is also considered as one of the most famous fashion designers from France. The company, founded in 1933, has grown to become one of the world's most respected and identifiable apparel companies, with the "Lacoste shirt" remaining a popular fashion item to this day.

Born: 1904
Died: 1996
Nationality: French
Brand: Lacoste