Rimmel London

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Rimmel London, often simply known as Rimmel, is a British multinational cosmetics brand. Founded by Eugène Rimmel in 1834 in Bond Street, London, the brand is now owned by Coty, Inc. Rimmel London offers a broad collection of makeup products, helping individuals express themselves and achieve the latest looks with ease.

Rimmel’s product range includes everything from mascara and eyebrow products to foundations, blush, concealers, eyeliners, eyeshadow palettes, lipsticks, lipliners, and nail polish3. They constantly innovate to create new products and collections. For instance, they recently launched their first clean mascara, the Kind & Free Clean Mascara.

Rimmel London
is also recognized for its commitment to cruelty-free practices. The brand is approved under the Cruelty-Free International Leaping Bunny Programme, which means they do not test their products on animals.

In addition to their product offerings, Rimmel London is known for its memorable advertising campaigns. One of the most notable ones is the ‘Secret Lemonade Drinker’ campaign from the 1970s.

Overall, Rimmel London represents a blend of tradition and innovation in the world of cosmetics.


  • Founded: 1834
  • Headquarters: London, UK
  • Facebook: https://www.facebook.com/rimmellondon
  • Íntagram: https://www.instagram.com/rimmellondonuki/
  • X: https://twitter.com/rimmelireland
  • Website: https://www.rimmellondon.com/en-gb
Image via https://www.facebook.com/rimmellondon
Image via https://www.facebook.com/rimmellondon
Image via https://www.facebook.com/rimmellondon
Image via https://www.facebook.com/rimmellondon

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