Rolex

Rolex is an appealing and recognizable brand that attracts both affluent and passionate watch collectors who appreciate a well-made wristwatch. Rolex began as a firm called "Wilsdorf and Davis" in 1905, London, and is now arguably the most famous of luxury timepieces. The business evolved and gained its reputation in 1926 with the first entirely waterproof watch: the Oyster, which was originally an importer of Swiss watch movements in the UK. Rolex watches have become a standard among the affluent and famous throughout the world as a mark of luxury and success. In fact, Paul Newman's Rolex Daytona sold for a record-breaking $17.8 million at auction.

Classics including the GMT Master, Day-Date, and Cellini are part of the collection. The Submariner, Daytona, and Datejust are the most popular watches. Rolex watches, one of the most expensive watch brands, are among the most valuable and collectible. What is the most valuable watch ever auctioned in North America? Connoisseurs have long regarded Paul Newman's 1968 Rolex Daytona as the Holy Grail.

Most expensive Rolex watch ever sold: Paul Newman’s Daytona, $18,517,000