Rollei

Paul Franke and Reinhold Heidecke founded Rollei in 1920 as Franke & Heidecke GmbH, which later changed its name to Rollei after the iconic twin-lens reflex camera that made them famous. They have continued to develop innovative products that have helped shape the modern photography industry over the years. In 1930, the company released its first 35mm SLR camera, followed by its first medium-format TLR (Twin Lens Reflex) camera in 1933. Rollei introduced its first folding 35mm camera in 1935, which was one of the most advanced cameras at the time.

Rollei has always been known for pushing the boundaries of photography innovation. In 1979, they released their groundbreaking Autofocus SLR system, which featured an advanced electronic system that allowed photographers to take sharper images with greater accuracy than ever before. In 1981, they also pioneered digital imaging technology with their Digibase rangefinder cameras.

The Digibase series revolutionized digital imaging by providing photographers with higher-resolution images than traditional film cameras. Rollei has recently introduced a line of mirrorless hybrid cameras that combine a traditional DSLR body with modern digital features like live-view LCD screens and video recording capabilities.

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