Run For Your Lives

Reed Street Productions' Run For Your Lives (RFYL) is a 3-5K obstacle course adventure run series (RSP). Runners pass through diverse terrain and physically hard obstacles, as in other obstacle races. Unlike other obstacle races, racers must avoid and dodge zombies roaming the course, attempting to seize flags from runners' flagbelts, akin to flag football. The course was developed to include zombies as well as SERE training learned by an RSP management member who is now on active duty in the navy. The inaugural race drew approximately 12,000 participants and was covered by numerous news outlets.

The event is promoted as preparation for the real zombie apocalypse. People attend the Apocalypse Party, which has live music, alcohol, food, vendors, and games both during and after the race. Each competitor is timed separately and divided into nine competitive age classes. At the event, costumes, team uniforms, and zombie make-up are encouraged and add to the fun atmosphere.

Human Movement Management (HMM), based in Colorado, took over the Run For Your Lives Zombie 5k on October 31, 2013, and will continue with the rest of the 2013 and 2014 races. Run For Your Lives Asia (RFYLA) is situated in Singapore and is completely owned and operated by Action X, an independent event production business. The first Asian leg was held on January 11, 2014 in Singapore, right in the heart of the city at Marina Bay, and was a huge success. The event attracted nearly 10,000 participants and lasted from 3 p.m. to 11 p.m. The Asian franchise has been rebranded, with the word Asia replaced by the country's name following the parent brand.

Founder: RSP managing-member

Established: 2013

Locations: United States, Europe, Asia, Australia