Salesforce For Dummies

Liz Kao has worked as a Professional Services team member as well as an independent Salesforce consultant. She has deployed CRM solutions for both large and small businesses.


Jon Paz is a former editor and Salesforce consultant. He has provided world-class solutions to a wide range of complex business problems for his enterprise clientele.


Salesforce For Dummies, 7th Edition provides you with a competitive advantage in relationship building and managing your company's sales, marketing, customer service, and support activities. You'll discover how to use the new user interface to organize contacts, schedule business appointments, forecast forthcoming sales, create accurate projects based on prior performance, and more. The book is regarded as one of the best books on business intelligence tools.


This updated edition, written by Salesforce.com insiders with years of experience in CRM services, covers the most recent upgrades to Salesforce.com, the world's most popular customer relationship management software. You'll learn how to choose the best setup for your company's needs, as well as how to customize your system with apps, widgets, and tools. You will then investigate prospecting leads, managing accounts and partners, building contacts, tracking merchandise, calculating forecasts, and utilizing service and support.


  • Apps, widgets, and tools can be used to personalize the new user interface.
  • Lead generation, revenue, and exceptional customer service
  • Manage your relationships, uncover opportunities, and evaluate your outcomes.
  • Chatter can be used to collaborate with colleagues.
  • Salesforce.com is used by over 150,000 businesses worldwide as their CRM system; if you're a new or existing user wishing to leverage the potential of the new UI, this book offers everything you need.


Author: Liz KaoJon Paz

Link to buy: https://www.amazon.com/Salesforce-com-Dummies-Business-Personal-Finance/dp/1119576326/

Ratings: 4.3 out of 5 stars (from 212 reviews)

Best Sellers Rank: #58,136 in Books

#13 in Business Intelligence Tools

#67 in Customer Relations (Books)

#255 in Sales & Selling (Books)

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