Samsonite

As soon as Jesse Shwayder founded Samsonite in 1910, he set out to create suitcases of superb quality and craftsmanship, able to withstand all the risks of travel. He was trying to find a name that represented strength and durability for his products. And, He chose one of his favorite heroes, that is Sam-son with the supernatural strength in the Bible to represent these core values.

It can be said that the development history of Samsonite is closely linked with the development history of the tourism industry. In 1910, tourism was very primitive and only for a few who wanted to see the world. The first suitcases were born entirely by hand and were based mainly on the principle: durable, withstand the strong shocks of long journeys for a small and wealthy customer segment.

Today, Samsonite continues to lead the suitcase industry with its guiding principles, Shwayder's vision is expanding into a global trend with an unprecedented background in new product launches. They not only satisfy the needs of consumers, but also satisfy the most desires and aspirations of customers.

In 2013, Launched Cosmolite Collection with exclusive Curv material, super light weight with only 1.8kg for cabin size (55cm). In 2014, Lite-Locked: the pioneering lightweight collection was launched, combining a three-point locking system with the revolutionary Curv material. Never before has a suitcase with super light weight become so safe and secure for luggage. In 2015, B'Lite 3 was released, the best-selling suitcase model of the Samsonite brand continues to develop and be more optimized than the previous generation. B'lite 3 retains the traditional design style, in addition to the standardization of interior details and accompanying add-ons, lightweight and safe for luggage.

Detailed information:

Website: www.samsonite.com

Instagram: @mysamsonite