Selecta

Selecta, a popular ice cream brand from the Philippines, has gained recognition and a growing presence in the US market, primarily among Filipino communities and those who appreciate unique and international ice cream flavors.

In the United States, Selecta signifies a taste of the Philippines, offering a range of flavors that reflect the country's tropical ingredients and vibrant culinary culture. Filipino classics like Ube (purple yam), Buko Pandan (coconut pandan), and Halo-Halo (a mixed dessert) have become popular choices among Filipinos living in the US and Americans curious about international flavors.

Selecta's strategic approach involves distributing its ice cream products through Filipino grocery stores and specialty food shops in areas with significant Filipino populations. The brand's commitment to using high-quality ingredients and capturing authentic Filipino flavors has earned it a dedicated following.

While Selecta may not have achieved the widespread recognition of major American ice cream brands, it serves as a sweet reminder of Filipino culture and a delightful introduction to the diverse world of international ice cream flavors in the US market.

Founded: 1957

Founder: RFM Corporation

Headquarters: Manila, Philippines

Facebook: https://www.facebook.com/selectaphilippines/

Instagram: https://www.instagram.com/selectaphilippines/

Website: https://www.selectaphilippines.com/