Shu Uemura

With its wide range of colors and textures made with the newest ingredients and cutting-edge technology, Shu Uemura, a brand beloved by beauty lovers and professional makeup artists around the world, continues to set trends in skin care and makeup. Shu Uemura, the founder, and namesake of the high-end cosmetics company, began his career as a professional makeup artist in his home in Japan. The company partners with prominent artists, including Karl Lagerfeld, Takashi Murakami, and the French fashion business Maison Kitsune. It is well known for its gentle washing oils and eyelash curlers.

The must-have product:

Shu Uemura is known for its gentle cleansing oils that are incredibly lightweight with a water-like consistency, cleaning off makeup with a gentle wipe. There’s a whole range of cleansing oils available now, but you’ll want to try the signature Ultime8∞ Sublime Beauty Cleansing Oil if it’s your first meeting with the brand. Infused with Tsubaki oil and comprising an impressive 75% of skincare ingredients in its formulation, this cleansing oil with a smooth texture like cashmere is a cult favorite. This face-washing oil, which has a texture similar to cashmere and is infused with eight precious oils, renews the quality of the skin, leaving it hydrated, feeling soft and silky, and having fewer apparent pores. It provides the best possible cleansing experience for the skin. It has received numerous awards from Japanese fashion magazines.

Get your eyebrow and eyelash game on with Shu Uemura’s signature Brow Sword, a one-of-a-kind brow pencil in the shape of a traditional Japanese blade for precise filling in of brows that come in five shades; and Eyelash Curler, an award-winning curler that’s well-loved by almost everyone who’s used it, from celebrities, make-up artists, and regular women alike.

Founded: 1967

Instagram: https://www.instagram.com/shuuemura/

Website: https://www.shuuemura.jp/