Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

With the rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organizations. Objective Setting and Strategic Planning Essentials is one of the best online strategic planning courses that you should join to follow the trend. Objective Setting and Strategic Planning Essentials is part 1 of a 4 part series: Social Media Marketing Strategy. In this part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen. You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.

Throughout the Objective Setting and Strategic Planning Essentials course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right. You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spending. You also have a practical approach. You will learn how to build a comprehensive social media marketing strategy, conduct an audit, and set objectives. Throughout this course, you will gain access to tools and templates that will empower you to put together a well-thought-out and evidence-based social media strategy.


This course offers:

  • Flexible deadlines: Reset deadlines based on your availability.
  • Get a Certificate when you complete
  • 100% online
  • Unlimited access
  • Beginner level
  • Approximately 2 weeks to complete
  • Subtitles: English

Rating: 4.5/5

Participants: 1,877

Enroll here: https://www.futurelearn.com/courses/social-media-strategy-essentials

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