Specialization in Sales Operations/Management

Sales positions are available in nearly every industry, from agriculture and pharmaceuticals to telecommunications and property management. The management of the sales force is also critical to sales. This course provides the knowledge and skills needed for sales management careers.


Students learn about all aspects of sales management, including recruiting, hiring, training, motivating, supervising, and compensating salespeople, territory management and administration, and sales and expense forecasting. Typical sales management issues and potential solutions are also covered. You will meet a number of practicing sales managers who will share their experience and knowledge as part of the course.


The following are the learning outcomes:

  • Develop a plan for organizing, staffing and training a sales force.
  • Identify the key factors in establishing and maintaining high morale in the sales force.
  • Develop an effective sales compensation plan.
  • Evaluate the performance of a sales person.
  • Organize sales territories to maximize selling effectiveness.
  • Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.

Information about the course:

  • Shareable Certificate: Get a Certificate when you complete
  • 100% Online Courses: Start now and learn at times that suit you.
  • Flexible schedule: Set and meet flexible deadlines.
  • Beginner level: No prior knowledge required.
  • Approximately 6 months to complete: Recommended pace of 3 hours/week
  • Subtitles: English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish

Duration: 6 months
Rating: 4.5/5.0
Enroll here: coursera.org/specializations/sales-operations

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