Storytelling with Data

Cole Nussbaumer Knaflic uses statistics to tell tales. She is the founder and CEO of storytelling with data (SWD) and the author of the best-selling book, storytelling with data: a data visualization guide for business professionals, which has been translated into a dozen languages, is used as a textbook at over 100 universities, and is the course book for tens of thousands of SWD workshop participants.

Storytelling with Data teaches you the principles of data visualization as well as how to successfully communicate with data. You'll learn about the power of storytelling and how to use data to tell your tale. The ideas in this illuminating text are theoretically based but made accessible through several real-world examples that may be applied immediately to your next graph or presentation.

Storytelling is not a natural skill, especially when it comes to data visualization, and the tools at our disposal make it even more difficult. Storytelling with Data shows how to go beyond traditional methods to get to the heart of your data, and how to utilize your data to tell an interesting, informative, and captivating story.

You will specifically learn how to:

• Recognize the significance of context and audience.
• Choose the best type of graph for your situation.
• Recognize and remove the clutter that is obscuring your information.
• Draw the attention of your viewers to the most crucial aspects of your data.
• Consider yourself a designer, and apply design concepts to data visualization.
• Use the power of narrative to help your message reach your target audience.

The lessons in this book will help you turn your data into high impact visual narrative that your audience will remember. Remove ineffective graphs from your life, one exploding 3D pie chart at a time. There is a narrative in your data—Storytelling with Data will teach you how to tell it.

Author: Cole Nussbaumer Knaflic

Link to buy: https://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals/dp/1119002257/

Ratings: 4.6 out of 5 stars (from 3129 reviews)

Best Sellers Rank: #3,991 in Books

#1 in Business Marketing

#1 in Information Management (Books)

#1 in Business Mathematics