Sulwhasoo

Sulwhasoo is a prestigious South Korean skincare brand that focuses on traditional Korean herbal medicine and ingredients. The brand was launched in 1997 by Amorepacific, a leading cosmetics company in Korea. Sulwhasoo aims to incorporate traditional Korean wisdom and holistic skincare principles into its products, combining ancient herbal remedies with modern scientific research.

The name "Sulwhasoo" is derived from the Korean words "sul," meaning snow, and "wha," meaning flower. It represents the brand's philosophy of seeking the ultimate beauty that resembles the exquisite harmony between nature and people.

Sulwhasoo's skincare products are formulated with a blend of indigenous Korean medicinal herbs, known as "Jaumdan," which are carefully selected and processed to maximize their effectiveness. These herbal ingredients are believed to have various skin benefits, including anti-aging, brightening, and soothing properties.

The brand's product lineup includes a wide range of skincare items, such as cleansers, toners, serums, emulsions, moisturizers, masks, and eye creams. Sulwhasoo also offers makeup products that are designed to enhance natural beauty while promoting healthy and radiant skin.

Sulwhasoo has gained a strong following not only in South Korea but also internationally, especially in Asian countries where Korean skincare has become highly popular. The brand's emphasis on natural ingredients, traditional healing practices, and holistic skincare has resonated with consumers who seek high-quality and effective skincare solutions.

Some popular Sulwhasoo products include:

• Sulwhasoo First Care Activating Serum: This bestselling serum is formulated with the brand's signature JAUM Balancing ComplexTM, which helps balance and prep the skin for better absorption of subsequent skincare products.
• Sulwhasoo Concentrated Ginseng Renewing Cream: This cream is enriched with ginseng extract, which is known for its anti-aging properties.
• Sulwhasoo Overnight Vitalizing Mask: This overnight mask is designed to revitalize and nourish the skin while you sleep.
• Sulwhasoo Perfecting Cushion: This cushion foundation offers buildable coverage and a natural-looking finish.

Founded: 1932

Instagram: https://www.instagram.com/sulwhasoo.official/

Website: https://www.sulwhasoo.com/int/en/index.html