Sunset Magazine

American lifestyle publication Sunset Magazine is published there. The topics of houses, cuisine, gardening, and travel are covered in Sunset, with a near-exclusive emphasis on the Western United States. The magazine is produced six times annually by Sunset Publishing Corporation, which Time Inc. sold to Regent, a private equity firm run by entrepreneur Michael Reinstein, in November 2017. For its media interests, Regent established the publisher Archetype in 2019. Sunset was founded in 1898 as a Southern Pacific Railroad advertising publication intended to dispel unfavorable "Wild West" notions about California.

Sunset Magazine is a general-interest publication. Yet, they are frequently the first resource that western gardeners consult because they established the benchmark for western hardiness zones and have created such a fantastic library of western gardening publications. "Sunset" may also teach non-Westerners a thing or two about impending trends. With six issues each year, Sunset brings to its approximately five million readers the best of Western living, from travel and cuisine to home and garden. They are passionate about displaying the area's distinctive way of life and noteworthy tourist attractions in order to encourage people to realize their ambition of relocating to the West. Sunset.com is the definitive resource for everything great about the West, including simple outdoor living and gardening, surprising day trips and locations, quick and fresh foods, astonishingly perfect wine pairings, and creative interior design and decorating ideas.