Swarovski

Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.

From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.

Swarovski crystal settings come to life through their proprietary techniques such as Pointiage, which lend an ultra-precise quality to work done by hand. Their attention to detail ensures that each and every piece will always be made of the highest quality.

This expertise is infused in every step of the creative process, from initial design sketches through assembly. For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches.

In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland. In 2021, Creative Director Giovanna Engelbert's vision comes to life in their new store concept, with an explosive approach to color, size and styling.

Founded: 1895

Headquarters: Wattens, Austria

Website: https://www.swarovski.com/en-AA/

Facebook: https://www.facebook.com/SWAROVSKI.global/

Instagram: https://www.instagram.com/swarovski/

X: https://twitter.com/swarovski