talkSPORT

Starting with a team of just two young video producers in January 2013, their YouTube channel has grown from about 20,000 subscribers to nearly 300,000. Until now, the channel has nearly 1 million subscribers and more than 400 million video views. TalkSport recently started monetizing its content through sponsorship, most recently through an agreement with construction equipment supplier Tool Station.

TalkSport's guide to rapid growth requires cutting occasional corners. Its best performing content to date relies on its use of suggestive imagery of female sports stars. But that's not the only tactic being deployed. TalkSport digital editor Craig Bloomfield recently discussed with Digiday the five lessons he's learned from his YouTube experience so far.

Youtube: https://www.youtube.com/c/talkSPORT/featured

Number of subscriber: 910K