Tazo

Tazo is a tea brand that gained recognition for its unique and creative approach to blending and presenting tea. Established in Portland, Oregon, in 1994, Tazo's founders were motivated by a desire to offer distinctive and flavorful tea experiences that would stand out from traditional offerings.

Tazo quickly became known for its unconventional flavor combinations and bold use of herbs, spices, and botanicals. The brand's teas often featured ingredients like hibiscus, ginger, lemongrass, and various fruits, resulting in teas with vibrant colors and complex flavors. This innovative approach appealed to a younger and more adventurous audience, setting Tazo apart from more traditional tea brands.

The brand's eclectic range of teas included everything from classic black and green teas to imaginative herbal infusions and chai blends. Tazo's packaging and branding also reflected its modern and creative identity, contributing to its appeal to consumers seeking a departure from the ordinary.

While Tazo's physical presence was primarily felt within Starbucks locations, its teas maintained a reputation for offering something different and unexpected in the world of mass-market tea. The brand's legacy continues through its association with Starbucks and the unique flavor profiles that it introduced to the broader tea market.

Founded: 1994

Headquarters: Kent, Washington, USA

Instagram: https://www.instagram.com/tazo/

Facebook: https://www.facebook.com/tazo/

Website: https://www.tazo.com/us/en/