The Fashion Brand Gucci Was Born in Florence

Gucci is a high-end, luxurious fashion house with its headquarters in Florence. Handbags, ready-to-wear, footwear, accessories, cosmetics, colognes, and home décor are among its product categories.

Guccio Gucci established Gucci in Florence, Tuscany, in 1921. Under the leadership of Aldo Gucci (Guccio's son), Gucci rose to become a household name and a symbol of the Italian Dolce Vita. Family disputes in the 1980s led to the complete expulsion of the Gucci family from the company's capital by 1993. After this setback, the company was resurrected using obscene "Porno Chic" accessories. The French company Pinault Printemps Redoute, which later changed its name to Kering, bought Gucci in 1999. Gucci rose to fame as a legendary "geek-chic" brand in the 2010s.

Gucci employed 17,157 people across 487 outlets in 2019, up from 8,2 billion euros the previous year. Since December 2014, Marco Bizzarri has served as Gucci's CEO, and Alessandro Michele has served as creative director. Gucci is a division of French luxury conglomerate Kering.