The fundamentals of hotel distribution
The fundamentals of hotel distribution offered by ESSEC Business School is a course that ranks 5th on the list of the best online studentized residual courses. In today's hotel sector an increasingly complex network of traditional and web-based channels has to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximize the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you a comprehensive foundation of current industry practices to help jump-start your career in this fascinating domain.
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation, and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module of The fundamentals of hotel distribution introduces the business models, strategies for growth, levels of competition, and the biggest changes and challenges hotels have to face today.
By the end of this course, you will be able to:
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
This course offers:
- Flexible deadlines: Reset deadlines based on your availability.
- Get a Certificate when you complete
- 100% online
- Course 1 of 4 in the Hospitality Management Specialization: Distribution, Revenue, and Demand Management
- Approximately 4 p.m. to complete
- Subtitles: Arabic, French, Portuguese, English, Italian, Vietnamese, German, Russian, Spanish
Coursera Rating: 4.7/5
Enroll here: https://www.coursera.org/learn/hotel-distribution
