The hospitality
Many former Soviet Union nations have a reputation for having stony-faced or even outright nasty citizens. However, despite not being outwardly extroverted, Latvians are very friendly. The majority of Latvians are trilingual. Even in the more isolated places, Russian and English are widely spoken in addition to their original tongues. Ask for help if you need it! Most Latvians are happy to help, and many will go above and above to show off Latvia's kind side. This can be seen as one of the Reasons to Visit Latvia.
Additionally, you can count on Latvians to always act with the utmost professionalism. You should always expect to be addressed in a formal manner, behave like a business customer, and listen calmly and attentively because manners are highly valued in their society.
Last but not least, these kind people respect their nation and the natural world (many people have last names that are the names of trees, animals, or parts of nature). Weekend gateways are a way of life here, and you'd even discover that nature has a way of influencing decisions about food, conversation, and even medicine.