The Importance of Listening

This second MOOC in the Social Marketing Specialization, "The Importance of Listening," delves further into social Big Data and provides a more full picture of what can be learnt from social interactions. You'll be surprised at how much information can be gleaned from a single blog post, image, or video. Professor Hlavac will be joined by guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) to walk you through the full range of analytics tools and options available to you and how to get the most out of them in this MOOC. The best part is that you'll be able to access most of them for free thanks to the MOOC!

Those who purchase the MOOC will receive additional resources, templates, and videos to help them learn more effectively. After finishing this course, you will have a better grasp of the data and will be able to improve the effectiveness of your content strategy by making better decisions and anticipating problems. The premium toolkit's MOOC 2 added content offers access to Semantria's analytics engine, which allows you to extract and analyze data on the marketplaces you're establishing. As a student in this course, you will have the option to try IBM Bluemix® platform-as-a-service for up to six months for free (up to a $1500 value) with no credit card required

NOTE: By participating in this course, you will receive free access to IBM's Bluemix technology as well as Lexalytics' Semantria tool for one month. With a special key code, those who achieve a Course Certificate will receive an additional five months of Bluemix and three months of Semantria at no cost. You acknowledge that your email will be shared with Lexalytics for the sole and express purpose of creating your unique key code by enrolling for a Course Certificate for this MOOC. Lexalytics will remove your email from its database once the key code has been generated.

The following people are part of the MOOC 2 faculty:
* Steve Dodd is a writer (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access)
* Seth Redmore is a writer (CMO, Lexalytics, Inc.)
* Chris Gruber is a writer (Social Media Analytics Solution Architect, IBM)
Russell Beardall is a well-known author (Cloud Architect, IBM)
* Tom Collinger is a writer (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
Tressie Lieberman is a writer who lives in New York City (VP Digital Innovation, Taco Bell)

• Flexible deadlines: Reset deadlines based on your availability.
• Shareable certificate: Get a Certificate when you complete
• 100% online: Start now and learn when it's convenient for you.
• Course 2 of 6 in the: Specialization Marketing applied to social networks
• Approx. 8 hours to complete
• Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Japanese

Rating: 4.6/5

Enroll here: coursera.org/learn/importance-of-listening