The Metaverse

Matthew Ball is the founder and CEO of Epyllion, as well as the former global head of strategy at Amazon Studios. He has written for publications such as the New York Times, the Economist, and Bloomberg. His self-published Metaverse essays have been read millions of times and cited by executives from Epic Games, Facebook, Tencent, and Coinbase. He is the author of The Metaverse, one of the best books on technology.

The term "Metaverse" has suddenly appeared everywhere, from the front pages of national newspapers to the latest fashion trends to the plans of the world's most powerful corporations. It is already influencing the policies of the United States government, the European Union, and the Chinese Communist Party.

But, exactly, what is the Metaverse? According to Matthew Ball, a pioneering theorist and venture capitalist, a persistent and interconnected network of 3D virtual worlds will eventually serve as the gateway to most online experiences, as well as underpin much of the physical world. For decades, these concepts were confined to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer goods, city planning, dating, and much more.

Taking us on a tour of the "next internet," Ball demonstrates that many proto-Metaverses, such as Fortnite, Minecraft, and Roblox, are already here. However, these are only a preview of what is to come. Ball provides a thorough definition of the Metaverse before delving into the technologies that will power it and the breakthroughs required to fully realize it. He addresses the Metaverse's governance challenges, investigates the role of Web3, blockchains, and NFTs, and forecasts Metaverse winners and losers. Most importantly, he investigates many of the Metaverse's nearly limitless applications.

The internet will no longer be at arm's length; rather, it will surround us, with much of our lives, labor, and leisure occurring within the Metaverse. Ball envisions trillions of dollars in new value and a radical reshaping of society, bringing clarity and authority to a frequently misunderstood concept.

Author: Matthew Ball

Link to buy: https://www.amazon.com/Metaverse-How-Will-Revolutionize-Everything/dp/1324092033/

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