Tokyo Beauty Book

Alisa Kerr is the founder and editor of Tokyo Beauty Book, a website devoted to discovering the world of Japanese beauty. She’s also a consultant to overseas beauty companies and trend forecasting agencies that are looking for insight into the Japanese beauty and cosmetics market.

At Tokyo Beauty Book, the Japanese skincare ideal is called Mochi Hada, or ‘rice cake skin’, referring to the popular Japanese dessert. Mochi hada is characterized by perfectly clear, plump, ultra-soft skin that is unblemished and free of any pigmentation. Self-care through skincare and cosmetics is not something to feel guilty or ashamed of.

It is a simple and accessible way to take time for yourself and recharge your batteries properly. In Japan, beauty is quite natural and feminine. Not overtly made-up, bronzed, and contoured like Western beauty. Makeup is used to enhance your natural beauty, not transform you into a completely different person. Let's discover the art of Japanese beauty with Tokyo Beauty Book, your trusted companion in all things beauty in Japan.

Pros:

• Using natural ingredients
• Diverse Product Range
• Concealing Imperfections
  
• Creative Expression

Cons:

• Language Barrier
  Limited International Shipping

Founded: 2016
Headquarters: Tokyo, Japan.

Website: https://tokyobeautybook.com/