“Two big arguments”
Sole Sánchez Mohamed's tagline and accompanying photo, in which she posed topless with a man covering her nipples, garnered international headlines in 2011. Her breasts were essentially the platform she was campaigning on - her "two main arguments." She considered that these qualifications prepared her for the position of mayor of Ciutadella, Menorca. She also appeared in a local magazine wearing nothing but lingerie and looked subservient as part of her marketing.
Needless to say, she had her detractors. Esquerra de Menorca, a rival party, alleged Sánchez Mohamed's campaigning was sexist and exploitative. They said in their complaint to the Institut de la Dona (Women's Institute) that it was a "affront to the dignity of women and the public in general."
The response of the future mayoress was contemptuous. "No one is more feminist than me," she continued, channeling Donald Trump. Individuals are free to express themselves in whichever way they see fit, and I use my breasts and body in whatever way I see fit." "If all they can do is watch," she continued, "that is their fault."
Some information about Sole Sánchez Mohamed:
- A political candidate for her party on the island of Minorca