Ulvang

Ulvang is a brand that was named after its founder, Vegard Ulvang, a highly successful cross-country skier who won multiple Olympic and World Championship gold medals. He is also known for his appearances in travel and adventure TV shows. As an athlete and adventurer, Vegard believes that wool is the only fiber that is suitable for competitions and expeditions.

Ulvang's products include base layers, some mid-layers, and accessories, all made from Merino wool. The brand focuses heavily on the natural properties of the fiber and the benefits it provides when worn next to the skin. In addition to the natural benefits of wool, environmental protection, social responsibility, and animal welfare are also important values for the brand.

Ulvang is looking to expand its focus to high-intensity sports like cross-country skiing and to warmer season sports like running, emphasizing the trans-seasonal properties and benefits of wool. All of its products are certified by Woolmark.

The brand is already well-established in North European countries and is looking to expand further into other European markets and enter the Chinese market. The brand will distribute its products through wholesale, its own retail stores, and online, depending on the region.

Ulvang's goal is to become the preferred brand for outdoor enthusiasts of all ages who appreciate the superior functional and sustainable qualities of wool as a natural fabric that provides comfort and peace of mind when exploring nature.

Founded: 1995

Headquarters: Oslo, Norway

Instagram: https://www.instagram.com/ulvangofficial/

Website: https://www.ulvang.com/