Under Armour
Under Armour is an American sports clothing and accessory company. It was founded in 1996 by Kevin Plank, a former football player at the University of Maryland. The company is known for its performance apparel, footwear, and accessories, designed to enhance athletic performance and provide comfort.
Under Armour initially gained popularity for its moisture-wicking fabric technology, which helps keep athletes cool and dry during intense physical activities. This technology, known as HeatGear, was a significant innovation in the sportswear industry. Over the years, Under Armour expanded its product line to include ColdGear (for cold weather) and AllSeasonGear (for varying weather conditions).
Under Armour has established itself as a prominent brand in the sports industry, sponsoring various professional athletes and sports teams worldwide. They have partnerships with notable athletes like basketball player Stephen Curry, soccer player Kelley O'Hara, and golfer Jordan Spieth. The company has also collaborated with other brands and organizations to create specialized products and collections.
In addition to apparel, Under Armour produces a range of sports footwear, including running shoes, training shoes, and cleats for various sports. They have invested in research and development to create innovative technologies, such as their UA HOVR cushioning system, aimed at providing comfort and energy return to athletes.
DEATAILED INFORMATION:
- Founded: 1996
- Headquarters: Washington, D.C., USA
- Website: https://www.underarmour.com/en-us/
- Facebook: https://www.facebook.com/UnderArmourVietnam/?
- Twitter: https://twitter.com/UnderArmour?
- Instagram: https://www.instagram.com/underarmour/
