Uptime
Uptime is a critical aspect to consider when selecting a web hosting service. It not only impacts user experience but also affects your website's visibility in search engine results. Google, for instance, assigns less significance to websites with poor availability. Therefore, it is essential to ensure that the hosting service you choose offers excellent uptime.
Uptime is typically quantified as a percentage, with a higher percentage indicating better availability. When evaluating website hosting providers, prioritize those that guarantee uptime of 99% or higher. By doing so, you minimize the likelihood of your website experiencing prolonged periods of inaccessibility, which can frustrate users and lead to diminished organic search visibility.
It's important to note that no hosting provider can guarantee 100% uptime, as occasional issues or unforeseen circumstances can arise. However, choosing a reputable hosting service with a strong track record of high uptime will significantly minimize the risk of your website experiencing prolonged downtime.