URU

URU is a Japanese fashion brand that epitomizes the essence of minimalist fashion with its focus on subtle elegance, understated designs, and high-quality craftsmanship. Established in 2014, this brand has quickly gained recognition for its refined aesthetic and attention to detail, offering a range of clothing and accessories that embody simplicity and sophistication.

At the heart of URU's philosophy is the concept that "less is more." The brand embraces clean lines, minimal embellishments, and a subdued color palette to create garments that exude an effortless sense of style. URU's designs are characterized by their simplicity and versatility, allowing the wearer to easily integrate them into various outfits and personal styles.

URU's collections often feature loose and flowing silhouettes, embracing a sense of relaxed sophistication. The brand's designs prioritize comfort without sacrificing style, allowing individuals to feel at ease while still making a fashion statement. By utilizing drapery, layering, and subtle asymmetry, URU adds depth and visual interest to its minimalist designs.

URU offers a selection of accessories that complement their aesthetic. From minimalistic handbags to delicate jewelry, these accessories are designed to enhance the overall look and provide the finishing touches to an outfit. Like their clothing, URU's accessories embody simplicity and refined elegance, seamlessly integrating into the brand's minimalist aesthetic.

URU also pays attention to sustainability and ethical practices. The brand strives to minimize its environmental impact by using eco-friendly materials and supporting local production. It values transparency and takes steps to ensure that its manufacturing processes align with ethical standards, contributing to a more conscious and responsible fashion industry.

Founded: 2014

Headquarters: Tokyo, Japan

Website: https://uru-tokyo.com/