Veja

Veja is a French clothing brand that has been reinventing sneakers since 2005 by mixing social projects, economic justice, and ecological materials. The brand uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials conceived in recycled plastic bottles or recycled polyester. Veja's commitment to sustainability goes beyond just materials, as they produce their sneakers in high-standard factories in Brazil and manage the logistics of their stores and e-commerce through a professional and social inclusion company.

Veja's attention to detail and commitment to sustainable practices is evident in every step of their manufacturing process. The brand takes longer than other big brands to design their sneakers, creating designs that will be stylish and timeless in 10 years. Since the launch of the Veja project in 2004, the brand has purchased close to 1,400 tons of organic and fair trade cotton directly from producer associations in different regions of Brazil and the Peruvian coast.

This brand commits to working directly with organic cotton producers. The brand pays 50% of the harvest in advance to support the communities, showcasing their dedication to social responsibility. The brand sets up 2-year contracts with farmers, guaranteeing that they will buy their cotton at a mutually agreed-upon price, covering the agroecological cotton production costs and allowing producers to earn a fair income. Additionally, Veja pays 50% of the harvest upfront to support the communities, even during the COVID19 pandemic.

Founded: 2005
Headquarters: Paris, France
Website: https://www.veja-store.com/