Vita Coco

Innocent is a well-known and popular juice and smoothie brand in the UK. The brand is known for its commitment to using natural and fresh ingredients in their products. Innocent's products include a variety of fruit smoothies, juices, and other healthy beverages. The brand gained recognition not only for its products but also for its distinctive packaging, which often includes quirky and humorous messages on the labels.

Innocent was founded in 1999 by three friends—Richard Reed, Adam Balon, and Jon Wright. They started by selling their smoothies at a music festival, and their brand quickly gained traction due to the quality of their products and their engaging marketing strategies. Over the years, Innocent expanded its product line to include a wide range of flavors and types of beverages.

One notable aspect of Innocent's brand identity is its commitment to sustainability and social responsibility. The company has focused on using ethically sourced ingredients, supporting fair trade practices, and promoting environmental initiatives. For instance, they have made efforts to use recycled materials for their packaging and have been involved in various charitable projects.

Founded: 2003
Headquarters: New York, New York, United States
Instagram: https://www.instagram.com/vitacoco/

Facebook: https://www.facebook.com/VitaCocoUS/
Website: https://vitacoco.com/