Warby Parker

Warby Parker was founded in 2010 by four friends Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider. The company's primary mission was to make prescription eyeglasses and sunglasses more affordable and accessible by cutting out middlemen and selling directly to consumers.

Warby Parker is known for its disruptive direct-to-consumer business model. Traditionally, eyewear was sold through optical retailers, which often resulted in high prices due to various intermediaries involved in the process. Warby Parker streamlined this process by designing its own frames, manufacturing them, and selling them directly to customers through their website and retail stores.

Warby Parker's "Home Try-On" program allows customers could select up to five frames from the website, have them shipped to their homes for free, and then try them on for size, style, and comfort.

For every pair of eyeglasses sold, the company committed to donating a pair of glasses to someone in need. In addition to its online presence, Warby Parker opened its own retail stores, known as "Warby Parker Boutiques."

Warby Parker also incorporated sustainability and social responsibility into its brand identity. The company made efforts to use eco-friendly materials in its frames and packaging, and it was transparent about its supply chain and manufacturing processes.

Founded: 2010 by Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider

Headquarters: United States

Website: https://www.warbyparker.com/
Instagram: https://www.instagram.com/warbyparker/ (559K followers)