Wine Tourism

Wine tourism is defined as travel whose objective is or includes drinking, buying, or tasting wine—often at or close to the source. While other forms of travel are frequently passive, enotourism can include going to wineries, tasting wines, taking vineyard tours, or even helping with the harvest.

The standard itinerary for visitors includes learning about the vineyard's history, touring the winery, and tasting the wines. Some wineries also allow guests to stay in a tiny guest house on the premises. Up to 33% of the winery's annual sales come from visitors who purchase their wines there. Vertical and horizontal tastings, as well as meals designed specifically to highlight the wines, are examples of more sophisticated tastings. As the ecotourism sector develops, other activities have been added to visits, such as riding "burricleta", electrically assisted bicycles.