Yamaha
Originally established in 1887 as a dedicated manufacturer of pianos and organs, Yamaha gradually expanded its presence in the guitar industry during the following years. Initially, they focused on producing simple nylon-string acoustic guitars for domestic sales.
However, in the 1960s, the immense popularity of the British rock band, The Beatles, led to a significant surge in demand for guitars worldwide. Established brands like Gibson struggled to keep up with this demand. Recognizing this opportunity, Yamaha capitalized on it by exporting affordable yet high-quality acoustic guitars to the Western market, which garnered tremendous success.
Today, Yamaha offers a diverse range of instruments, catering to everyone from beginners to professional musicians. Although the brand doesn't adhere to a specific aesthetic or style, its instruments are known for their functional and understated design, which musicians have come to rely upon.
In this list of the best Japanese acoustic guitar brands,Yamaha is highly recommended for their entry-level and student models, suitable for children and beginners. However, it's important to note that Yamaha isn't solely focused on the beginner market. Their Yamaha FGX5 Red Label Series, priced below $2000, competes admirably with other high-quality acoustic guitars.
Founded: 1887
Founder: Torakasu Yamaha
Headquarters: Hamamatsu, Shizuoka, Japan
Instagram: instagram.com/yamaha_guitar_japan/ (5.4K followers)
Website: https://europe.yamaha.com/en