Yohji Yamamoto
Yohji Yamamoto was one of a new generation of Japanese designers that, in the 1980s, shocked the fashion industry with their creations. Being the son of a dressmaker, he was naturally drawn into the world of fashion, although he did not adopt his mother's typical look. Yohji Yamamoto founded his first company, Y's, after earning his degree in fashion design from Tokyo's Bunka Fashion University, which at the time was controversial since it allowed women to wear men's clothing. But his professional success didn't come until 1984, when his debut menswear collection was a success in Paris.
Yohji Yamamoto adheres to his own ideas rather than adopting popular culture's tendencies. Almost every single piece in Yohji Yamamoto's collection is a masterwork of avant-garde aesthetics. In 1992, he introduced red to his color scheme along with embroideries and patterns to set himself apart from Comme des Garcons founder Rei Kawakubo.
Yohji Yamamoto is a favorite brand for many streetwear designers to partner with because of its distinctive look, both inside and outside of Japan. In this manner, the Yohji Yamamoto X Neighborhood collection is a success on the Japanese streetwear market, while the Yohji Yamamoto X Supreme collection sends a bizarre wave through the entire world of fashion.
Detailed Information:
- Founded: 1972
- Founder: Yohji Yamamoto
- Headquarter: Tokyo, Japan
- Facebook: https://www.facebook.com/theofficialyohji/ (59K followers)
- Twitter: https://twitter.com/officialyohji (11.3K followers)
- Instagram: https://www.instagram.com/yohjiyamamotoofficial/ (1M followers)
- Website: https://www.yohjiyamamoto.co.jp/en/
