Yokohama
This is another top-tier tire brand, Yokohama. Established in 1917, Yokohama is the first Japanese tire manufacturer to be granted ISO9001 certification in recognition of quality assurance.
With more than a century of development and expansion, Yokohama appears to be one of the world's leading corporations in the tire industry. The company owns two manufacturing plants and a research and development center right here in America. Together, the company shares a 4% market share and is ranked 8 globally (according to nikkei.com).
Even though Yokohama is an enormous company in the automobile industry, they are committed to making the world greener. They are 100% committed to eco-friendly products and manufacturing plants and will plant 1.3 million trees at production and sales locations globally by 2020. By the time of this writing, 89.9% of Yokohama products meet the standards for minimizing environmental impact.
Yokohama tires are known for their cost-effectiveness. Their designs have many positive reviews and get a rating of 4 out of 5 stars at Tire Rack. Though it is sometimes outperformed by more premium tires, Yokohama is still the number one choice for those who want a cheaper price without having to compromise much on quality.
Detailed information:
Headquarters: Minato City, Tokyo
Founded: 1917
Website: www.yokohamatire.com