Shiro Cosmetics is an independent makeup brand that was founded in 2010 by Caitlin Johnstone. The brand is known for its vibrant and unique color selection, as well as its commitment to using high-quality ingredients that are vegan and cruelty-free.

Shiro Cosmetics offers a wide range of makeup products, including eyeshadows, lip products, blushes, highlighters, and more. Their products are inspired by various pop culture references, such as video games, books, and movies.

One of the brand's standout products is their loose powder eyeshadows, which are highly pigmented and come in a variety of finishes, including matte, shimmer, and glitter. The brand also offers a range of lip products, including lip glosses and tinted balms, as well as blushes and highlighters.

The brand is committed to using high-quality, ethically sourced ingredients in their products. They use natural and synthetic ingredients that are safe for both people and the environment, and they avoid using any ingredients that are known to be harmful or irritating.

Founded: 2010

Instagram: https://www.instagram.com/shiro_japan/

Twitter: https://twitter.com/shiro__official

Website: https://shiro-shiro.us

MiMC is a Japanese cosmetics brand that is committed to producing high-quality, natural makeup products that are both safe for people and the environment. The brand was founded in 2007 by Aya Yasuda, who was inspired by her own struggles with sensitive skin and a desire to create makeup that was both effective and gentle.

MiMC's products are all cruelty-free, which means that they are not tested on animals, and the brand does not use any animal-derived ingredients in their formulations. Additionally, the brand uses only natural ingredients that are free from harsh chemicals, preservatives, and synthetic fragrances, which makes their products gentle on even the most sensitive skin types.

One of the brand's most popular products is their UV Primer, which is designed to protect the skin from the damaging effects of the sun while also providing a smooth, even base for makeup application. The primer is formulated with natural ingredients such as shea butter, jojoba oil, and grape seed oil, and it is free from parabens, mineral oil, and synthetic fragrances.

Founded: 2007
Instagram: https://www.instagram.com/mimc_natural/

Twitter: https://twitter.com/_MIMC_
Website: https://www.mimc.co.jp/shop/default.aspx

Three is a high-end cosmetic brand that was founded in Tokyo in 2009. The brand's philosophy is based on the idea that beauty comes from "three balances": the balance between the body, mind, and skin. Three aims to create products that not only enhance one's appearance but also promote overall wellness and a sense of inner peace.

The brand's products are formulated with natural, plant-based ingredients that are sourced from around the world. Three is committed to using sustainable and eco-friendly practices in its manufacturing processes, and many of its products are packaged in recyclable materials.

In addition to cosmetics, THREE offers a range of skincare products, including cleansers, toners, moisturizers, and face masks. The brand also has a line of fragrances and body care products. Three has a strong following in Japan and is becoming increasingly popular around the world. The brand has a minimalist, understated aesthetic and is known for its high-quality products and attention to detail.

Founded: 2009

Instagram: https://www.instagram.com/threecosmetics/

Twitter: https://twitter.com/three_cosmetics

Website: https://www.threecosmetics.com

UZ is a Japanese makeup brand that has quickly gained popularity in the beauty industry since its founding in Tokyo in 2018. The brand is well-known for its innovative and unique approach to cosmetics, as well as its high-quality and creative products. UZ has gained a loyal following among makeup enthusiasts and professionals alike due to its commitment to producing safe and effective products that also promote creativity and self-expression.

One of the key features of UZ is its focus on innovation. The brand has developed several unique products that have quickly become favorites among makeup lovers. For example, the Eye Opening Liner has a flexible brush tip that allows for precise application, while the Lipstick/Liner Duo is a dual-ended product that features a lipstick on one end and a lip liner on the other. These and other products demonstrate UZ's dedication to pushing the boundaries of makeup and creating products that stand out from the competition.

Another key feature of UZ is its minimalist packaging. The brand's signature black-and-white packaging is sleek and sophisticated, and it adds a touch of elegance to any makeup collection. This attention to detail is evident in all aspects of the brand's design, from its product packaging to its marketing materials.

Founded: 2018
Instagram: https://instagram.com/unframethebeauty/

Twitter: https://twitter.com/uzu_byflowfushi

Website: https://www.uz.team/

Shiseido was founded in 1872 in Tokyo, Japan, and is one of the oldest cosmetics companies in the world. It started as a pharmacy and gradually expanded to offer cosmetics and skincare products. Shiseido is committed to sustainability and has implemented several eco-friendly initiatives in its manufacturing processes. For example, they have reduced their carbon emissions and water usage and introduced refillable packaging for some of their products.

Shiseido has a wide range of foundations that cater to different skin types, concerns, and preferences. They offer options such as sheer, medium, and full coverage, as well as dewy, matte, and satin finishes.

Shiseido's lip products are also very popular, especially their lipsticks and glosses. They offer a range of shades, textures, and finishes, from bold and bright to natural and sheer. In addition to traditional makeup products, Shiseido also offers innovative products such as cushion compacts, which are a combination of foundation and skincare in a convenient, portable compact.

Founded: 1872

Instagram: https://www.instagram.com/shiseidocosmetics/

Twitter: https://twitter.com/SHISEIDO_brand

Website: https://brand.shiseido.co.jp

Aqua Organic Cosmetics is a Japanese beauty brand that focuses on creating makeup products with natural and organic ingredients. The brand was founded in 2012 with the aim of providing high-quality makeup that is gentle on the skin and free of harmful chemicals.

The brand's commitment to using natural and organic ingredients reflects a growing trend in the beauty industry, where many consumers are seeking out products that are environmentally friendly and beneficial for their skin. By avoiding synthetic ingredients and potentially harmful chemicals, Aqua Organic Cosmetics aims to provide makeup options that are safer and healthier for their customers.

In addition to using natural and organic ingredients, Aqua Organic Cosmetics may also prioritize sustainable and ethical practices in their manufacturing processes. This could involve sourcing ingredients responsibly, using eco-friendly packaging materials, or supporting fair trade initiatives.

As a Japanese beauty brand, Aqua Organic Cosmetics may draw inspiration from traditional Japanese beauty rituals and ingredients. Japan has a long history of valuing natural beauty and incorporating natural elements into skincare and makeup products. This influence may be reflected in Aqua Organic Cosmetics' product formulations and aesthetic.

Founded: 2012
Instagram: https://www.instagram.com/aquaorganic_th/

Twitter: https://twitter.com/_aqua_natural_

Website: https://aqua-cosme.com/index.php

Naturaglacé is a Japanese makeup brand that specializes in creating natural, organic, and eco-friendly makeup products. It is a Japanese beauty brand that focuses on creating makeup products with natural and organic ingredients. The brand was founded in 2012 with the aim of providing high-quality makeup that is gentle on the skin and free of harmful chemicals.

Naturaglacé offers a range of makeup products, including foundation, powder, blush, eye shadow, eyeliner, mascara, lipstick, and lip gloss. Their products are formulated with natural and organic ingredients such as jojoba oil, macadamia nut oil, and aloe vera to provide hydration and nourishment to the skin while also enhancing natural beauty.

One of the signature products from Natura Glacé is their Moisturizing Foundation, which is a lightweight, buildable foundation that provides coverage while also hydrating the skin. The foundation contains natural ingredients such as hyaluronic acid and chamomile flower extract to help moisturize and soothe the skin.

Founded: 2012

Instagram: https://www.instagram.com/naturaglace_official/

Twitter: https://twitter.com/naturaglace

Website: https://online.naturesway.jp/naturaglace/

Chicca is a Japanese cosmetics brand that focuses on creating makeup products that enhance natural beauty. The brand was founded in 1959 and is known for its high-quality, innovative products and sophisticated packaging.

Chicca's makeup line includes foundation, powder, blush, eye shadow, eyeliner, mascara, lipstick, and lip gloss, as well as skincare products such as cleansing oil and serum. The brand is known for using high-quality, natural ingredients that are gentle and non-irritating to the skin, making it suitable for those with sensitive or delicate skin.

One of the signature products from Chicca is their Moisture Lip Treatment, which is a moisturizing lip balm that comes in several shades. Their lipstick is a long-lasting, creamy lipstick that provides full coverage and is available in a range of shades.

Chicca also offers a range of eye makeup products, including their Eyebrow Pencil, which is a smudge-proof pencil that helps create natural-looking eyebrows. Their eyelash curler is a high-quality tool that curls lashes without causing damage, while their waterproof mascara provides volume and length without smudging.

Founded: 1959
Instagram: https://www.instagram.com/chicca.cosmetics/

Twitter: https://twitter.com/chicca_makelabo

Website: https://cherryscosmetics.net/category/chicca/

SUQQU is a high-end Japanese makeup brand that offers a range of luxurious and high-quality cosmetics. The brand was founded in 2003 and is known for its innovative products and luxurious formulations. SUQQU's makeup products are designed to enhance natural beauty and create a flawless, radiant complexion.

One of SUQQU's most popular products is its foundation. The brand offers a range of different formulations, including cream, powder, and liquid foundations, all of which are designed to provide long-lasting coverage and a natural-looking finish. SUQQU's foundations are known for their ability to even out skin tone and provide a smooth, radiant complexion.

Overall, SUQQU is a high-end makeup brand that offers luxurious and high-quality cosmetics. The brand's commitment to using natural ingredients and innovative formulations has made it popular among beauty enthusiasts and professionals alike. While SUQQU's products are on the pricier side, they are known for their effectiveness and long-lasting results.

Founded: 2003
Instagram: https://www.instagram.com/suqqu_official/

Twitter: https://twitter.com/suqqu_official

Website: https://suqqu.com/en/

RMK is a Japanese makeup brand that was founded in 1997 by Rumiko, a renowned makeup artist. The brand's name is derived from the founder's initials, and its philosophy is to empower women to express their individuality through makeup.

RMK's makeup products are known for their high quality and luxurious feel. The brand offers a wide range of makeup products, including foundations, powders, blushes, eyeshadows, lipsticks, and more. One of RMK's most popular products is its liquid foundation, which is known for its lightweight yet buildable coverage and natural-looking finish.

RMK is also known for its innovative and unique product formulations. For example, the brand's Lip Jelly Gloss has a jelly-like texture that provides a glossy, high-shine finish without feeling sticky or heavy on the lips. Another popular product is the Color Performance Cheek Blush, which features a blend of four different shades that can be used individually or swirled together to create a customized blush shade.

The brand does state on their website that they do not conduct animal testing on their products and that they comply with the regulations of the countries in which they sell them. RMK also claims that they do not use any animal-derived ingredients in their products, with the exception of honey and beeswax in some of their skincare products.

Founded: 1997

Instagram: https://www.instagram.com/rmkofficial/

Twitter: https://twitter.com/rmkrmk_jp

Website: https://www.rmkrmk.com/global/