Shiseido

Shiseido was founded in 1872 in Tokyo, Japan, and is one of the oldest cosmetics companies in the world. It started as a pharmacy and gradually expanded to offer cosmetics and skincare products. Shiseido is committed to sustainability and has implemented several eco-friendly initiatives in its manufacturing processes. For example, they have reduced their carbon emissions and water usage and introduced refillable packaging for some of their products.

Shiseido has a wide range of foundations that cater to different skin types, concerns, and preferences. They offer options such as sheer, medium, and full coverage, as well as dewy, matte, and satin finishes.

Shiseido's lip products are also very popular, especially their lipsticks and glosses. They offer a range of shades, textures, and finishes, from bold and bright to natural and sheer. In addition to traditional makeup products, Shiseido also offers innovative products such as cushion compacts, which are a combination of foundation and skincare in a convenient, portable compact.

Founded: 1872

Instagram: https://www.instagram.com/shiseidocosmetics/

Twitter: https://twitter.com/SHISEIDO_brand

Website: https://brand.shiseido.co.jp