Shiseido, a well-known Japanese cosmetics company, has established itself as a global beauty icon with a 140-year history. Its holistic approach to beauty extends beyond skincare and cosmetics; it believes that beauty is a reflection of total well-being.

Shiseido emphasizes the significance of exquisite craftsmanship and attention to detail as a result of its Japanese history. Each product is meticulously designed, tested, and produced to produce outstanding results.

Shiseido has established a distinct brand experience with its compelling aesthetics, beautiful packaging, and immersive advertising, in addition to its great products. The brand's artistic partnerships, innovative marketing techniques, and dedication to diversity and inclusiveness have solidified its position as a worldwide beauty leader, enchanting beauty fans worldwide with its unique combination of heritage and technology.

Headquarter: Japan

Main market: Worldwide

Instagram: https://www.instagram.com/shiseido/

Website: https://international.shiseido.co.jp/

In second place is South Korea's beloved brand, Innisfree. Known for its natural and eco-friendly approach to beauty, Innisfree mesmerizes followers with breathtaking landscapes, ingredient stories, and skincare rituals.

Jeju Island, a pristine paradise recognized for its natural riches and magnificent vistas, serves as inspiration for Innisfree. The brand uses the rich elements found on the island, such as volcanic clay, green tea, and orchids, to produce skincare and cosmetics that promote healthy, bright skin.

What makes Innisfree stand out is its great emphasis on sustainability. The company is committed to environmental preservation, adopting eco-friendly procedures, and sourcing products sustainably. Innisfree maintains environmentally friendly businesses, recycles, and even grows its own organic farms on Jeju Island. With a heart always towards the development of the community, the brand has achieved a lot of success and is supported around the world.

Headquarter: Korea

Main market: Worldwide

Instagram: https://www.instagram.com/innisfreeofficial/

Website: https://www.innisfree.com/kr/ko/Main.do

Securing the third spot is Mistine, the most famous cosmetic brand in Thailand. Mistine is known for its expertise in cosmetic makeup technology, with the goal of providing youthfulness and a natural look to the skin.

Mistine provides remedies for beauty, brightening, skin color uniformity, and other skin improvements with a diverse product line. Each product, from its original Clear Skin Powder to its best-selling Mistine Lipsticks, is designed to give ideal effects on skin while also addressing particular skin protection requirements. Moreover, beyond makeup cosmetics, it has expanded its services to include a line of high-quality skincare items with mixed moisturizing components to provide a healthy and radiant look.

Finally, Mistine has had a huge influence on the beauty business thanks to its effective formulas and skincare innovations. If you are looking for a brand that can both provide beauty tools and nourish your skin and body from the inside, Mistine is for you. Try its products, and you won't regret it.

Headquarter: Thailand

Main market: Worldwide

Instagram: https://www.instagram.com/mistine_official/

Website: https://mistinecosmetics.com/

With a huge number of followers on Instagram, Ranavat enchants beauty lovers with its playful and whimsical approach to skincare and makeup. This Indian brand's Instagram feed is a delightful blend of gorgeous packaging, product reviews, and vibrant visuals. The varied assortment of the company comprises skincare basics, beauty must-haves, and beautiful accessories, all tinged with a luxurious appeal.

Being called one of the best Asian cosmetic brands, Ranavat tries to improve the overall health and beauty of the skin by focusing on natural and mild formulas. Fruit extracts, snail mucus, and botanical extracts are frequently included in their products, which appeal to a variety of skin issues and kinds.

Ranavat's affordable prices and great quality have made it popular among beauty fans all around the world. Whether you're a skincare or makeup lover, it can offer a wide array of options to indulge in self-care while embracing a touch of whimsy.

Headquarter: India

Main market: Worldwide

Instagram: https://www.instagram.com/ranavat/

Website: https://www.ranavat.com/

In the Japanese skincare market, SK-II has become a global beauty sensation. Known for its luxury skincare offerings and the iconic Facial Treatment Essence, SK-II's Instagram presence exudes elegance, featuring stunning visuals and testimonials from satisfied customers.

SK-II provides a wide selection of skincare products customized for specific issues. Each product is developed with painstaking care and accuracy, from their trademark Facial Treatment Essence, which moisturizes and refines the skin's texture, to their strong serums, moisturizers, and masks.

The heart of SK-II's success is PiteraTM, a novel component generated from yeast fermentation that has an exceptional ability to renew and improve the natural shine of the skin. With a three-decade tradition, it continues to satisfy beauty fans worldwide. Its commitment to transforming skincare experiences has cemented its place as a recognized brand among skincare enthusiasts, making SK-II a real cosmetics industry classic.

Headquarter: Japan

Main market: Worldwide

Instagram: https://www.instagram.com/skii/

Website: https://www.sk-ii.com/

Showcasing the power of flowers, Juara, one of the most famous Asian cosmetic brands, captivates its customers with its floral-infused skincare products and enchanting visuals. This Indonesian herbal-inspired brand embraces the beauty of nature and invites everyone to indulge in botanical wonders.

Their attention to botanical beauty is shown in their vast line of skin-soothing products. Each product is meticulously crafted to provide efficient outcomes while also providing a sensory experience. They are noted for their mild yet powerful compositions, from their best-selling Candlenut Body Creme to their Radiance Enzyme Scrub and Enzyme Mask.

Sustainability and environmentally sensitive methods are Juara's huge strengths. The firm prioritizes ethical sourcing and responsible production, ensuring that their products are not only beneficial for the skin but also good for the environment. With their emphasis on the power of nature and dedication to creating products that promote healthy and radiant skin, Juara has become a beloved brand among beauty enthusiasts worldwide.

Headquarter: Indonesia

Main market: Worldwide

Instagram: https://www.instagram.com/juaraskincare/

Website: https://www.juaraskincare.com/

Etude House, a South Korean brand that celebrates youthfulness and creativity, has amassed a dedicated following of 1.3 million on Instagram. From vibrant makeup looks to skincare tips, its feed is a source of inspiration for beauty enthusiasts.

The concept that each individual contains unique beauty is Etude House's philosophy, and its products attempt to enhance and celebrate that beauty. Etude House products are recognized for their creative formulas, fashionable hues, and charming packaging, ranging from vivid lipsticks and eye-catching eyeshadows to nutritious skincare formulations. Best-selling goods in the vast assortment include Dear Darling Water Gel Tints, Play Color Eyes makeup palettes, and the Moistfull Collagen skincare line.

With its playful approach to beauty and a wide range of affordable yet high-quality products, Etude House has become a go-to brand for makeup enthusiasts and skincare lovers alike. Embracing the concept of "sweet beauty," it encourages individuals to express their unique style and radiate confidence through their diverse and exciting product offerings.

Headquarter: Korea

Main market: Worldwide

Instagram: https://www.instagram.com/etudeofficial/

Website: https://www.etudehouse.com/int/en/

Rounding off our list is Sulwhasoo, a South Korean brand rooted in traditional Korean herbal medicine. Sulwhasoo's products are known for their luxurious textures, subtle scents, and effective results. From their iconic First Care Activating Serum to their nourishing overnight masks and rejuvenating creams, Sulwhasoo offers a comprehensive range of products that cater to various skin care needs.

One of the key elements that sets Sulwhasoo apart is that they utilize Hanbang, ancient Korean medicinal herbs that have been used for millennia for their revitalizing and healing powers. These carefully chosen herbs, including ginseng and lotus, are thoroughly processed and mixed with cutting-edge skincare technology to produce potent and effective formulas.

Moreover, Sulwhasoo's holistic approach to skincare aims to restore harmony and vitality to the skin, promoting a healthy and radiant complexion from within. Embracing the wisdom of Korean herbal traditions, Sulwhasoo offers a unique skincare experience that combines the best of nature and science, helping individuals achieve nourished, balanced, and beautiful skin.

Headquarter: Korea

Main market: Worldwide

Instagram: https://www.instagram.com/sulwhasoo.official/

Website: https://us.sulwhasoo.com/

Lemonade, a Vietnamese brand known for its affordable yet high-quality cosmetics, is the next name on the list of the most famous cosmetic brands in Asia. With a blend of Asian feature inspiration and creative makeup looks, its feed offers endless inspiration for makeup enthusiasts.

Lemonade's emphasis on making makeup easier for every customer is one of its distinguishing traits. Its products are made to be simple to use, with seamless application and a beautiful finish. Lemonade offers a varied range of products that appeal to a variety of beauty tastes, from two-headed eyebrow pencils to long-lasting lip tints.

To suit the ever-changing expectations of beauty fans, its business is continuously staying ahead of trends and launching new and intriguing items. Whether you're looking for a subtle everyday look or a bold and vibrant statement, Lemonade has the perfect makeup products to help you achieve your desired style.

Headquarter: Vietnam

Main market: Worldwide

Instagram: https://www.instagram.com/lemonade_cosmeticsvn/

Website: https://www.lemonade.vn/

Celebrated for its hyaluronic acid-based skincare, Cocokind, a Chinese brand, shares skincare tips, ingredient insights, and transformational before-and-after stories that resonate with beauty enthusiasts.

Cocokind has a varied product portfolio to treat various skin care conditions. Its products range from moisturizing toners and lotions to nourishing face masks and cleansers, catering to a variety of skin requirements and preferences. Rich Moisture and Barrier Duo, its hallmark product, has a cult following for its ability to provide extreme hydration and plumpness to the skin.

One of the key features of Cocokind products is the emphasis on minimalism. The company believes in utilizing only the required components and avoiding extraneous chemicals and scents, making its products suitable for even the most sensitive skin types. Cocokind's compositions are mild but effective, giving the skin deep hydration and nutrition.

Cocokind's fundamental idea of delivering moisture has made it a favorite among skincare enthusiasts seeking a healthy, moisturized face. Whether you're new to skincare or a seasoned pro, Cocokind has a dependable and efficient selection of products, which makes it worth being called one of the most famous cosmetic brands in Asia.

Headquarter: China

Main market: Worldwide

Instagram: https://www.instagram.com/cocokind/

Website: https://www.cocokind.com/