Top 10 Best New Zealand Outdoor Clothing Brands

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New Zealand has a thriving outdoor clothing industry, with many reputable brands offering high-quality products. Here are some of the best outdoor clothing ... read more...

  1. Top 1

    Icebreaker

    Icebreaker ranks first on the list of the best outdoor clothing brands in New Zealand. This is an outdoor apparel company founded in New Zealand that specializes in merino wool clothing for men, women, and children. Jeremy Moon established Icebreaker in 1995 after being intrigued by the inherent qualities of merino wool, such as its ability to regulate body temperature and prevent odor. Icebreaker is now a well-known brand in the New Zealand outdoor clothing sector, with products distributed in over 5,000 outlets in 50 countries worldwide.


    Their products are designed for outdoor activities such as hiking, skiing, and jogging and are famous for their warmth, durability, and comfort. Icebreaker is an excellent alternative for anyone looking for high-quality, long-lasting outdoor apparel built for outdoor activities. Their products are built of high-quality materials and are designed to be utilitarian and practical, as well as stylish and comfortable to wear. Whether you're a seasoned outdoor enthusiast or simply love spending time outside, Icebreaker provides a wide choice of items to match your needs.


    Founded: 1995
    Founder: Jeremy Moon
    Headquarters: Auckland, New Zealand
    Instagram: instagram.com/icebreakernz/ (110K followers)
    Website: https://www.icebreaker.com/en-nz/home

    Photo by @icebreakernz via Instagram
    Photo by @icebreakernz via Instagram
    Photo by @icebreakernz via Instagram
    Photo by @icebreakernz via Instagram

  2. Top 2

    Kathmandu

    Kathmandu is a New Zealand-based outdoor apparel and equipment company started in 1987 by John Pawson. The company is named after Kathmandu, Nepal, a popular destination for outdoor lovers and adventurers. Kathmandu's product line comprises a wide array of outdoor clothing and equipment for hiking, camping, and other outdoor activities. Their goods are built to survive harsh outdoor circumstances and are made of high-quality materials such as merino wool, Gore-Tex, and down feathers.


    One of Kathmandu's signature items is the "Kathmandu Jacket," a lightweight, waterproof garment meant to protect against the elements without weighing the wearer down. Hikers, campers, and travelers from all over the world have taken to the jacket. In addition to an emphasis on high-quality products, Kathmandu is devoted to sustainability and ethical manufacturing techniques. They employ environmentally friendly materials such as recycled polyester and organic cotton, and they work closely with their suppliers to guarantee that their products are created ethically.


    Founded: 1913

    Founder: William Broome

    Headquarters: Christchurch, New Zealand

    Instagram: instagram.com/kathmandugear/ (104K followers)

    Website: https://www.kathmandu.co.nz/

    Photo by @kathmandugear via Instagram
    Photo by @kathmandugear via Instagram
    Photo by @kathmandugear via Instagram
    Photo by @kathmandugear via Instagram
  3. Top 3

    Mons Royale

    Mons Royale is an outdoor apparel brand headquartered in New Zealand that specializes in merino wool gear for skiing, snowboarding, and other outdoor activities. Hamish Acland, a snowboarder who was disappointed by the unavailability of high-quality, attractive merino wool apparel for snow sports, launched the brand in 2009. Hamish recognized an opportunity to establish a brand that integrated Merino wool's natural characteristics with modern style and technical functionality.


    Mons Royale offers a diverse assortment of clothes for men and women, including base layers, mid-layers, outerwear, and accessories. Their goods are both fashionable and functional, with an emphasis on clean lines, modern aesthetics, and technological performance. The "Monsie," a one-piece base layer suit developed for skiing and snowboarding, is one of Mons Royale's distinctive items. Mons Royale is likewise dedicated to environmental and ethical manufacturing techniques. They employ environmentally friendly materials such as recycled polyester and organic cotton, and they collaborate closely with their suppliers to ensure that their products are created ethically.


    Founded: 2009
    Founder: Hamish Acland
    Headquarters: Wanaka, New Zealand
    Instagram: instagram.com/monsroyale/ (55.3K followers)
    Website: https://nz.monsroyale.com/

    Photo by @monsroyale via Instagram
    Photo by @monsroyale via Instagram
    Photo by @monsroyale via Instagram
    Photo by @monsroyale via Instagram
  4. Top 4

    Bushbuck

    Bushbuck ranks 4th on the list of the best outdoor clothing brands in New Zealand. This brand offers many products that are reasonably priced and incredibly useful. The company's founders have branded their deer emblem on a number of roving utes. Numerous outdoor enthusiasts can be seen engrossed in their catalogs, salivating over tents, caps, and Merino wool. The same high-quality gear is available for an underwater environment under their sister company's submersible brand, Seabuck.


    The patterns are a bit militarized, and you'll also find lightweight armor to outfit local hikers and hunters. This brand was developed for the most daring Kiwis; while other gear may have been left in tatters, Bushbuck is built to survive the harshest difficulties faced in the wilderness. Everything is designed with a deliberate aesthetic and conscientious construction, backed up by a no-nonsense marketing approach that has aided the spread of bush outerwear around the world.


    Founded: 2012
    Founder: Tim Dunn
    Headquarters: Christchurch, New Zealand
    Instagram: instagram.com/bushbucknz/ (35K followers)
    Website: https://bushbuck.com/

    Photo by @bushbucknz via Instagram
    Photo by @bushbucknz via Instagram
    Photo by @bushbucknz via Instagram
    Photo by @bushbucknz via Instagram
  5. Top 5

    Swanndri

    Swanndri was trademarked by William Bloome in 1913. Bloome, 21, was about to present the world with a single handcrafted top that would become one of the country's most famous articles of clothing, embraced by Kiwis far and wide—the Swanni. The secret component was a liquid mixture (which remains a closely guarded secret) that made the material as weather-resistant and robust as old boots. That's why the Swanni is so common in the midst of New Zealand's windswept wilderness.


    Bloome has seen it all in New Zealand, from snow-covered winters to sweat-drenched summers. He understood the country like he knew his own product—every detail was made dependable, even down to the last stitch, thanks to the expertise of a tailor named John McKendrick, who helped him in 1927. When John got his hands on the original bush shirt, he added a hood, long sleeves, and laced up the front, and the present olive green style was born! Almost a century later, the Swanndri collection is still in the wild, protecting both farmers and hunters. The brand has since expanded into fashionable shirts, hoodies, and even dog jackets.


    Founded: 1913
    Founder: William Broome
    Headquarters: Christchurch, New Zealand
    Instagram: instagram.com/swanndri_nz/ (21.4K followers)
    Website: https://www.swanndri.co.nz/

    Photo by @swanndri_nz via Instagram
    Photo by @swanndri_nz via Instagram
    Photo by @swanndri_nz via Instagram
    Photo by @swanndri_nz via Instagram
  6. Top 6

    Swazi

    Many a New Zealand tail light has been embellished with a 'You're in Swazi country' phrase; the country lives and breathes in their apparel, which looks beautiful and carries something of the intrinsic Kiwi mentality, demonstrated by bushmen around the islands. Even their web marketing has a rural flavor: it provides you exactly what it says it will, rather than trying to confuse you with waffling language. If that isn't enough to pique your curiosity, consider this: Taika Waititi, the brains behind JoJo Rabbit and the reimagining of Thor, wears Swazi on his home shoots.


    They've been in business since 1994, offering a personal touch to their locally owned and operated stores. In Swaziland, you can find ultralight rain gear, such as premium waterproof jackets, that you won't find anywhere else. This is about the kind of water-repellent dreams preferred by mountain hikers and hunters who run patient outback marathons to stalk stags. The correct clothing will always lift a damp mood, and a good Swazi jacket can withstand the worst weather New Zealand has to offer.


    Founded: 1994
    Founder: Davey Hughes
    Headquarters: Levin, New Zealand
    Instagram: instagram.com/swaziapparel/ (20K followers)
    Website: https://swazi.co.nz/

    Photo by @swaziapparel via Instagram
    Photo by @swaziapparel via Instagram
    Photo by @swaziapparel via Instagram
    Photo by @swaziapparel via Instagram
  7. Top 7

    Points South

    Points South is the leading provider of upscale hunting apparel in Australia and New Zealand. They are one of the leading providers of outdoor clothing, offering products that can endure the beating of more adverse conditions. This is hunting gear that is cheerfully worn in the chilly early hours or during unexpected downpours. It’s clothing made for mountaineering that is durable and resilient, like the gutsy pioneers behind the brand.


    Points South clothing is lightweight and breathable, featuring comfortable Merino clothing and a variety of additional warm and moisture-wicking garments. Check out their lightweight base layers and durable footwear, as well as branded cookware and culinary equipment. This equipment will make quick work of the area's varied backcountry terrain. Then there's the added bonus of their straightforward customer service—you can stock up on guidance from seasoned local hunters who'll teach you everything you need to know about insulation and apparel.


    Founded: 2010

    Founder: Shaun Monk, Luke Potts, Cam McKay

    Headquarters: Wanaka, New Zealand

    Instagram: instagram.com/pointssouth/ (11.7K followers)

    Website: https://www.pointssouth.co.nz/

    Photo by @pointssouth via Instagram
    Photo by @pointssouth via Instagram
    Photo by @pointssouth via Instagram
    Photo by @pointssouth via Instagram
  8. Top 8

    Cactus

    Cactus is another well-known company that specializes in outdoor gear for safe and dependable experiences. This is a popular brand with an enthusiastic following, allowing them to stand out as one of the top outdoor clothing businesses to emerge in New Zealand. Made in the service of outdoor travel, they focus on hiking gear, luggage, and apparel, as well as popular gear for working people; during the COVID pandemic, they even turned their attention to creating face masks.


    This brand has strong values, and despite being one of the smaller brands out there, they undoubtedly make an impression in the saturated outdoor clothing market. Just ask their many delighted customers who want a more intimate and contained approach. Cactus sells high-quality hiking gear that is worn by many seasoned hikers. Many travelers will be eager to show off their well-worn Cactus apparel and tell you about how it has held up over the previous 25 years.


    Founded: 1992

    Founder: Ben Kepes, Daryl Warnock

    Headquarters: Christchurch, New Zealand

    Instagram: instagram.com/cactusoutdoor/ (11.4K followers)

    Website: https://cactusoutdoor.co.nz/

    Photo by @cactusoutdoor via Instagram
    Photo by @cactusoutdoor via Instagram
    Photo by @cactusoutdoor via Instagram
    Photo by @cactusoutdoor via Instagram
  9. Top 9

    Stormline

    No list of New Zealand's outdoor clothing brands is complete unless it includes these reliable suppliers of wet-weather gear. Stormline, specialists in all-purpose and indestructible apparel, was created in New Zealand in 1966 in Invercargill. This brand has demonstrated a deep understanding of the local climate and terrain conditions since its inception. When they put Stormline equipment to the test, they know exactly what adventurers and employees require.


    The business initially focused solely on commercial fishing equipment but has subsequently moved beyond that one area of expertise. However, they continue to be a popular brand among commercial fishing crews. Any tasks requiring heavy-duty and specialized equipment are made much simpler with the ease of Stormline clothing. Also available are a variety of outstanding accessories designed to withstand and endure future wear and tear. They continue to be one of the key suppliers to the outdoor sector in New Zealand.


    Founded: 1966
    Founder: George McMillan
    Headquarters: Invercargill, New Zealand
    Instagram: instagram.com/stormlinegear/ (3K followers)
    Website: https://www.stormlinegear.com/

    Photo by @stormlinegear via Instagram
    Photo by @stormlinegear via Instagram
    Photo by @stormlinegear via Instagram
    Photo by @stormlinegear via Instagram
  10. Top 10

    Earth Sea Sky

    Earth Sea Sky is the last brand on the list of the best outdoor clothing brands in New Zealand. This brand specializes in outdoor performance gear and is made entirely in New Zealand. Every scrap of fabric is obtained from respected mills and refined via a design process in which every detail is scrutinized and every element is appraised for comfort, style, and fit. To justify your investment in their garments, all of their gear is extensively tested. There's something for the daily commute, as well as long-distance endurance events and alpine expeditions in a variety of terrain.


    The business is supported by local talent and is based on a specific way of apparel production that they have followed and mastered for decades. In accordance with market needs, they have kept their activities small and sustainable. They use high-quality construction techniques and textiles that frequently exceed their customers' expectations. For 86 years, Earth, Sea, and Sky products have been created in the United States. They specialize in a hands-on approach, having identified a market void for functional outdoor gear.


    Founded: 1990
    Founder: David Ellis
    Headquarters: Christchurch, New Zealand
    Instagram: instagram.com/earthseaskyequipment/ (2.1K followers)
    Website: https://earthseasky.co.nz/

    Photo by @earthseaskyequipment via Instagram
    Photo by @earthseaskyequipment via Instagram
    Photo by @earthseaskyequipment via Instagram
    Photo by @earthseaskyequipment via Instagram



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